The above design can be attributed to the Coleman website of New Zealand. I could not find the designers name, though. The ad contains brief information for who and what Coleman is. They are a outdoor and camping gear supplies company, dedicated to providing consumers with a more comfortable outdoors experience. https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.colemannz.co.nz%2F&psig=AOvVaw1YJ5849SG6rbCPBIULVjiu&ust=1584678574554000&source=images&cd=vfe&ved=0CAMQjB1qFwoTCNjl7O_ZpegCFQAAAAAdAAAAABAJ Original ad analysesDesign:Continue reading “Analyses of an Ad and its Reverse Engineering – John Sullivan”
Category Archives: Photography
Type & Photography: The Reverse Engineering of a Magazine Spread
By John Sullivan Category Identification From what I can see the heading typeface falls into the Decorative category, and the paragraph typeface seems to falls into the Slab Serif category. The Decorative is fairly easy to spot as it is created/edited with a fun impression. While the Slab Serif if you can see the horizontalContinue reading “Type & Photography: The Reverse Engineering of a Magazine Spread”
Johns Sullivan - Comm 130 